Hi, I’m Subash. I sweat the details so users don’t have to.

Senior product designer with 11+ years across fintech, payments and enterprise B2B/B2C platforms — where a confusing screen costs someone real money.

At Kuya Technologies I led end-to-end design for InstaPay, a South African payments platform, and Strategy 360, a B2B strategy tool — and owned the design system that kept both consistent. I work inside agile squads with engineers, product owners and researchers, and I’ve championed WCAG and inclusive design on every team I’ve joined.

My favourite problems are the gnarly ones: regulatory fine print, novice users, dense data. I like turning them into interfaces that feel obvious — and mentoring designers along the way.

Outside work I make design videos in Tamil, publish free Figma resources, shoot photos for Unsplash, and once designed a new interface every day for thirty days straight.