Senior / Lead Product Designer

Fintech · Enterprise SaaS · AI

Remote, India — --:-- IST

I design calm interfaces for complex, high‑stakes products.

Hi, I’m Subash — a product designer with 11+ years turning payments, compliance-heavy workflows and dense enterprise data into interfaces first-time users trust.

Open to Senior & Lead roles Selected work
Design systems Fintech & payments User research WCAG accessibility AI-assisted UX Prototyping Enterprise SaaS Data visualisation Mentoring designers
(01) — Work

Selected work

Four projects, four very different kinds of hard.

02Fintech · Mobile · 2021–25

InstaPay

Payments for South Africa — with or without a bank.

A consumer wallet and a merchant app sharing one design system. Led end-to-end design, translating regulatory requirements into flows a first-time user can finish.

  • Design system
  • Compliance UX
  • WCAG
The hard part: trust, with money
11+

Years designing digital products — from landing pages to regulated fintech.

R1bn+

Processed every year on the InstaPay platform I designed for.

40%

Faster public alerts reaching Jamaican citizens.

3×

Boost in information delivery across email, SMS and WhatsApp.

Portrait of Subash Matheswaran
Subash MatheswaranIndia · IST
(02) — About

From answering Amazon’s customer emails to leading fintech design.

My first job was on the other side of the screen — resolving Amazon.com customer issues. Thousands of tickets taught me exactly where checkout, orders and returns break for real people. Eleven years on, I still work the same way: start from the friction, then design the calm.

More about me
(03) — Approach

How I work

Lessons paid for in real products, not borrowed from slides.

01

Defaults beat options

A confident starting point outperforms a menu of choices. I design the strong default first, then layer in control progressively.

02

Trust is earned slowly

Especially with money and AI. Show the reasoning, show the fees, and make undo impossible to miss.

03

Accessibility is the baseline

WCAG isn’t a last-sprint audit. Contrast, focus order and plain language are designed in from the first wireframe.

04

Systems over screens

A shared design system lets squads ship consistent UI faster — across consumer payment flows and B2B tools alike.

(04) — Experience

Where I’ve been

Five teams, one through-line: reduce friction.

2021 — 2025Kuya TechnologiesSenior UI/UX DesignerFintech & enterprise — InstaPay, Strategy 360, design system
2020 — 2021Helpful Balance IndiaUI/UX DesignerE-commerce, school management, inventory & planning tools
2018 — 2020Spagylo TechUI/UX Designer“Neighbour” community app, e-commerce platforms
2016 — 2018eWallHostWeb DesignerConversion-focused websites & landing pages
2014 — 2015Sutherland × AmazonEmail ConsultantCustomer friction across orders, checkout & returns

Team Player award, Kuya Technologies — 2024

Download résumé
(05) — Playground

30 days, 30 interfaces

A self-set challenge: one new UI every day for a month.

(06) — Off the clock

Things I make for fun

Teaching, type, photos and free resources.