SiteForge
An AI website builder with no blank canvas.
Describe your business, watch it build. I designed the end-to-end experience — from waitlist to onboarding, AI generation, inline editing and publishing.
Hi, I’m Subash — a product designer with 11+ years turning payments, compliance-heavy workflows and dense enterprise data into interfaces first-time users trust.
Four projects, four very different kinds of hard.
An AI website builder with no blank canvas.
Describe your business, watch it build. I designed the end-to-end experience — from waitlist to onboarding, AI generation, inline editing and publishing.
Payments for South Africa — with or without a bank.
A consumer wallet and a merchant app sharing one design system. Led end-to-end design, translating regulatory requirements into flows a first-time user can finish.
Reaching citizens before the hurricane does.
A platform for Jamaican government officials to create, target and schedule alerts across email, SMS and WhatsApp — from one place.
Twelve interfaces. Dense data, made scannable.
Admin panels, analytics, compliance, recruitment and operations consoles — designed so the most important number is always the first thing you see.
Years designing digital products — from landing pages to regulated fintech.
Processed every year on the InstaPay platform I designed for.
Faster public alerts reaching Jamaican citizens.
Boost in information delivery across email, SMS and WhatsApp.
Lessons paid for in real products, not borrowed from slides.
A confident starting point outperforms a menu of choices. I design the strong default first, then layer in control progressively.
Especially with money and AI. Show the reasoning, show the fees, and make undo impossible to miss.
WCAG isn’t a last-sprint audit. Contrast, focus order and plain language are designed in from the first wireframe.
A shared design system lets squads ship consistent UI faster — across consumer payment flows and B2B tools alike.
Five teams, one through-line: reduce friction.
Team Player award, Kuya Technologies — 2024
Download résuméA self-set challenge: one new UI every day for a month.
Teaching, type, photos and free resources.